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How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:

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Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

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rais Selected for MassChallenge UK 2016 Accelerator

by on August 25, 2016

Today rais, one of the country’s leading customer conversion platforms for ecommerce, announced it has been selected to join MassChallenge UK, the most startup-friendly accelerator [more…]

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

by on May 9, 2016

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.

This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?

Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.

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Competition between departments to ‘own digital’ slowing business transformation

by on April 28, 2016

94 per cent of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43 per cent of [more…]

Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

by on April 20, 2016

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index.

It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.

Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers

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[Download] …”Nearly 90% of companies believe that customer experience will be will be their primary basis to fight competition”

by on April 11, 2016

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Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.

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Shopitize – sustaining #customer #loyalty

by on October 7, 2012

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