Get in Touch

Dan Bunyan

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

by on April 13, 2017

Mobile drives digital ad spend past £10 billion threshold

  • 17.3pc rise is highest annual growth rate for 9 years
  • Mobile driving almost entire growth, up 51pc
  • Mobile video the fastest growing ad format, up 103pc

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.

[more…]

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

by on October 8, 2015

Here's the latest IAB/PwC report on internet adspend in the first half of 2015:

  • Display ad spend grows at twice the rate of overall digital spend - the latter touching £4bn, with 80% of the rise accounted for by mobile
  • "Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend."

[more…]

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]

Average household owns 7+ internet-devices, drives online adspend up to record £7.2bn / Internet Advertising Bureau UK

by on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –

DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN

  • Nearly four in ten UK households bought a tablet in the last year
  • Banking/finance is area of people’s lives most affected without the internet
  • Display hits largest ever share of the digital ad pie – 32%
  • Mobile accounts for 23% of digital ad spend and 56% of social media spend

[more…]

Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

[more…]

IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

by on January 21, 2014

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012
Generates £14bn in sales, equals £14 for every £1 spent
4 in 10 Britons online a month visit a price comparison site
London, 21 January, 2014: UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK (IAB).
This generated £14 billion in sales via price comparison, voucher, cashback, loyalty and product review websites – the most common forms of Online Performance Marketing (OPM). This represents a return of £14 for every £1 invested by advertisers. 

[more…]