data-driven
Data is the oil in today’s world of business.
Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.
Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.
While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.
Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?
Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]
Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division:
Marc Fanelli, Chandos Quill and Karen Caulfield. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
