data-driven
Data is the oil in today’s world of business.
Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.
Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.
While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.
Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?
Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]
Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division:
Marc Fanelli, Chandos Quill and Karen Caulfield. [more…]
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Nothing is worse for staff wellbeing than a 
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began. 
Never before has the brand reputation mattered so much.
Getting the top rank position on Google is very difficult.