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New White Paper : “Tap into the opportunities the GDPR brings”

New White Paper : “Tap into the opportunities the GDPR brings”

by on October 22, 2017

Get this 'Golden Record' White Paper here >>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?

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Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

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10 important reasons why you have to go to … Internet Retailing Expo

by on March 13, 2015

Some of IRX 2015 speakers

The multichannel event of the year is around the corner and we don't want you to miss anything. Find here the 10 reasons why your company can't afford to miss out on the Internet Retailing Expo.

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC

by on August 2, 2012

Deliver online ads

MediaMind, a division of DG and the leading independent provider of integrated digital advertising solutions, announced this week that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC. [more…]