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data science

What is data science? A beginner’s guide

What is data science? A beginner’s guide

by on September 20, 2019

Data is the oil in today’s world of business.

Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

by on February 8, 2017

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]

Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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Movers and Groovers : Infectious Media hires new data science & analytics chief to drive real-time advertising

by on June 3, 2014

Infectious Media, the real-time advertising specialist, has appointed Dr Roy Rosemarin to the newly created role of Head of Analytics and Data Science.

Dr Rosemarin will report to the COO and be responsible for the strategic development of advanced machine learning algorithms and statistical techniques to drive the efficiency of the company’s proprietary bidding technology. He will also lead a cross-functional team tasked with expanding client insight.

Dr Rosemarin joins from the finance sector where he held various roles within the data science field. His ad tech experience stems from time spent at Adfonic, where he designed a system for buying adverts based on predictions of user behaviour and yield management strategies. [more…]

What is Big Data? / Gabby Nizri

by on December 17, 2012

Big Data and IT Automation – A Match Made in Heaven

Gabby Nizri writes ... Over the past several months there has been a lot of hype around ‘Big Data’, yet many IT professionals are not familiar with exactly what this term means, and particularly what it means for them.

Big-data

Over the past several months there has been a lot of hype around ‘Big Data’, yet many IT professionals are not familiar with exactly what this term means, and particularly what it means for them. Let’s take a moment to examine just what Big Data is, and furthermore, how automation can drive Big Data to achieve successful results. In other words, how can you combine the value of IT Automation (actions/responses) with Big Data (insights/results) to really benefit your organization?

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