data
Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.
Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources. Third-party data is data you compile from external sources.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.
Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.
It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.
And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.
Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.
The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.
From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.
With the advancements in technology, almost everyone uses the internet and social media on a daily basis to socialize, find information, buy new clothes, and many other things.
And that might put us at risk of getting hacked if our privacy is not protected well enough.
Using remote workers is a smart move for any new startup because it can help to keep costs down, it allows you to utilize skilled workers from around the world and can keep the operation simple and straightforward.
It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.
Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.
There are a host of benefits in creating one such as:
A more personalised product/service
Develop a much better understanding of your customers
Reduced wasted on spend on people who aren’t your target audience.
Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.
To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
