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Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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Why you should avoid using search engines that collect data

Why you should avoid using search engines that collect data

by on February 14, 2020

In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.

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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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How to use B2B data and marketing lists to your advantage

How to use B2B data and marketing lists to your advantage

by on December 1, 2019

It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.

And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.

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Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

by on November 25, 2019

 

Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.

The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.

From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.

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Protecting your privacy against online predators

Protecting your privacy against online predators

by on November 7, 2019

With the advancements in technology, almost everyone uses the internet and social media on a daily basis to socialize, find information, buy new clothes, and many other things.

And that might put us at risk of getting hacked if our privacy is not protected well enough.

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Protecting your startup : How remote workers can keep their data safe

Protecting your startup : How remote workers can keep their data safe

by on August 27, 2019

Using remote workers is a smart move for any new startup because it can help to keep costs down, it allows you to utilize skilled workers from around the world and can keep the operation simple and straightforward.

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Reasons why digital marketing is essential for emerging businesses

Reasons why digital marketing is essential for emerging businesses

by on August 21, 2019

It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.

Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.

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You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

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DMA Talent Research : What employers currently wish for and require from entry-level candidates

DMA Talent Research : What employers currently wish for and require from entry-level candidates

by on June 28, 2019

Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.

To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.

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