Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you […]
Using first-party data in your digital marketing strategy Read More »
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Why you should avoid using search engines that collect data Read More »
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it. Overall, marketing is so reliant on understanding
5 trends in marketing analytics for 2020 Read More »
It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data. And you wiIl find that when you are in the B2B market, you don’t have quite the same
How to use B2B data and marketing lists to your advantage Read More »
Disney’s Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation. The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive
With the advancements in technology, almost everyone uses the internet and social media on a daily basis to socialize, find information, buy new clothes, and many other things. And that might put us at risk of getting hacked if our
Protecting your privacy against online predators Read More »
Using remote workers is a smart move for any new startup because it can help to keep costs down, it allows you to utilize skilled workers from around the world and can keep the operation simple and straightforward.
Protecting your startup : How remote workers can keep their data safe Read More »
It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand. Businesses would spend fortunes to get a few minutes on TV or plaster their logo all
Reasons why digital marketing is essential for emerging businesses Read More »
There are a host of benefits in creating one such as: A more personalised product/service Develop a much better understanding of your customers Reduced wasted on spend on people who aren’t your target audience.
You will greatly increase your chances of success by creating an audience persona Read More »
Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association. To help businesses
