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How using the internet can improve business productivity

by on December 20, 2017

In a world of technology, it is vital that you and your business don’t get left behind.

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Warning about GDPR :  Customer data could become a major issue

Warning about GDPR : Customer data could become a major issue

by on December 20, 2017

Jim Conning, Managing Director of Royal Mail Data Services (RMDS)

With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses.

A problem for years in terms of customer engagement and marketing, data quality will now also become a legal concern.

Companies found to be using inaccurate customer or processing data without a legal basis, such as consent, could face fines of up to 4 per cent of global turnover or €20 million, whichever is greater. [more…]

Exclusive article : How technology can guide your business through a crisis

Exclusive article : How technology can guide your business through a crisis

by on December 14, 2017

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.

Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.

Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success. [more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

by on December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

What is GDPR? Everything you need to know about the new general data protection regulations

by on November 26, 2017

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Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

Research Movers and Groovers : Future Thinking’s Adele Gritten has taken sole charge as UK managing director

by on November 11, 2017

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New White Paper : “Tap into the opportunities the GDPR brings”

New White Paper : “Tap into the opportunities the GDPR brings”

by on October 22, 2017

Get this 'Golden Record' White Paper here >>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?

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Uber data – app still beating rivals [License appeal decision today]

by on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

by on October 11, 2017

Today, Acxiom® (Nasdaq: ACXM), announces a partnership with Privacy and Security consulting company, Data Compliant, to help businesses address the challenges and the pressing need to comply with the fast approaching EU General Data Protection Regulation (GDPR).

With more businesses looking for approaches and solutions to optimise their security and privacy preparations for GDPR, this unique partnership will deliver actionable  ‘Accelerated GDPR Readiness’ programs for clients. [more…]