data
In a world of technology, it is vital that you and your business don’t get left behind.
Jim Conning, Managing Director of Royal Mail Data Services (RMDS)
With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses.
A problem for years in terms of customer engagement and marketing, data quality will now also become a legal concern.
Companies found to be using inaccurate customer or processing data without a legal basis, such as consent, could face fines of up to 4 per cent of global turnover or €20 million, whichever is greater. [more…]
In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.
Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.
Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success. [more…]
Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes
Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com
In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -
In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]
What is GDPR? Everything you need to know about the new general data protection regulations https://t.co/UtIigL9H2k pic.twitter.com/7LS5EH4s9t
— Will Corry (@slievemore) November 26, 2017
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]
Future Thinking names Gritten sole MD | News https://t.co/ZHWGjXFeTf ... Please retweet pic.twitter.com/flJBTK3HMh
— Will Corry (@slievemore) November 10, 2017
Get this 'Golden Record' White Paper here >>>>
How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?
And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?
Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.
Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]
Today, Acxiom® (Nasdaq: ACXM), announces a partnership with Privacy and Security consulting company, Data Compliant, to help businesses address the challenges and the pressing need to comply with the fast approaching EU General Data Protection Regulation (GDPR).
With more businesses looking for approaches and solutions to optimise their security and privacy preparations for GDPR, this unique partnership will deliver actionable ‘Accelerated GDPR Readiness’ programs for clients. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.