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JUST EAT hijacks Dave with weekend broadcast sponsorship takeover

by on March 12, 2013

JUST EAT, the world’s leading online takeaway service, has today announced the launch of their sponsorship partnership with UKTV’s acclaimed channel, Dave.

JUST EAT’s sponsorship of Dave and Dave Ja Vu (Catch Up TV) will air between 4pm and 12am every Saturday, and every Sunday between 1pm and 11pm, from 16th March to the end of December. The sponsorship idents, produced and created by VCCP and directed by Tom Clarkson, will cover up to 17 hours of programming per weekend, with 10” intros and outros. The first JUST EAT sponsorship idents will air this weekend reaching an audience of over 11 million viewers. [more…]