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“If you ever find a man who is better than you are – hire him…..David Ogilvy

by on July 31, 2015

“If you ever find a man who is better than you are – hire him. If necessary, pay him more than you pay yourself.”

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5 ‘strong’ headline ingredients. Use as many of them as possible in your next headline and watch your results improve

by on March 30, 2015

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

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5 ‘result’ pointers on how to write better headlines – Infographic

by on March 19, 2015

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use  as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

[more…]