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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

by on September 5, 2014

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.

Here are some of the more relevant nuggets and what they mean for brands and retailers:

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More about retail in the Sunday papers roundup – Tesco, Dave Lewis, Morrisons, Monarch Airline, Home Retail Group, Americana, Comet, Debenhams, Mothercare, Orchid Pubs

by on July 27, 2014

"A wounded Tesco mounting a powerful counter attack."  From www.theretailbulletin.com

  • Dave Lewis: a new star for planet Tesco,
  • Middle East takeaway giant Americana tempts buyers,
  • The fallout after Comet crashed to earth,
  • Debenhams poaches finance chief from Mothercare.

[more…]

Retail : Golden Square shopping centre has appointed JAMpr on a three-year contract

by on April 30, 2014

Golden Square shopping centre, @GoldenSquareUK Warrington’s premier retail destination, has appointed JAMpr as its retained PR agency @JAM_Manchester to drive positive awareness of the centre’s fashion and dining offering, along with its family-focused events.

JAMpr secured the three-year contract following a three-way pitch and will kick off activity with the launch of GS Collection, a campaign promoting the centre’s wealth of fashion outlets.

The contract will see JAM manage and execute all local and national press office activity, social media, blogger outreach, event management, charity work and stakeholder engagement initiatives to support Golden Square’s new marketing strategy. [more…]

Winners of the high street Christmas battle – by iD’ Experiential’s Laura Leonard

by on January 9, 2014

The fight for Christmas has become a fierce competition over the last few years with the department stores Christmas adverts being as eagerly anticipated as Santa. Now all the mince pies and mulled wine have been consumed, iD’ Experiential Group Account Director, Laura Leonard (pictured) reflects on which retailers triumphed during the Christmas period.

2013’s initial winner is undoubtedly John Lewis who has recently announced sales were up 1.2% with record sales in city centre stores on Monday 23rd December. However their high street rivals, Debenhams have not fared so well with a profit warning issued this week.

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Facebook app drives 8,000 people to create new sandwich for Greggs / STEEL London’s campaign

by on November 29, 2013

STEEL London’s campaign wins gold award for ‘best use of digital in retail’

London, 29 November, 2013: a ‘Sandwich Maker’ app on Facebook which resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs has won a gold award for ‘Best Use of Digital in Retail’ at the prestigious Digital Impact Awards.

The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in Greggs shops. 

[more…]

Movers & Groovers / Reward recognises client services team with double promotion

by on November 11, 2013

Loyalty operator Reward, the company behind Cardless Reward Technology and RBS’s debit card linked offer programme Cashback Plus, has recognised the work of its client services department with the promotions of Andrew Rosbottom and Kimberley Smyth. [more…]

“We wanted to get to the heart of gift giving” / The Brooklyn Brothers & TK Maxx

by on November 8, 2013

In the week that Debenhams, M&S and John Lewis launch their Christmas ads, TK Maxx launches their very own commercial that focuses on the real emotion of Christmas and the genuine joy created by the gifts we give to our family and friends.

Watch the ad.

The spot centres around ‘the moment’ of gift giving, when everyone hopes that all the planning and effort results in your loved ones genuinely adoring the gift you’ve chosen for them.

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Women for Women : Using mannequins that represent the average woman

by on November 6, 2013

“The average British woman is a size 16, but the high street has been showing them clothing on a mannequin that is three sizes smaller… until now," explains Debenhams director Ed Watson.

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Events : The UK’s largest trade show for online & multichannel retail announces the first of over 60 “retailers” presenting at IRX 2014

by on November 4, 2013

Mark Pigou writes ... Internet Retailing Expo 2014, the UK's largest trade show for online & multichannel retail is delighted to announce the first of over 60 "retailers" presenting at IRX 2014.

IRX delivers 6 free to attend "retailer" driven conference programmes that attract the audience you want to meet. Make IRX 2014 the key event on your 2014 sales and marketing calendar

We are honoured to welcome;

Zia Zareem-Slade, Customer Experience Director, Fortnum & Mason
Julia Monro, Social Media Manager, Marks & Spencer
Ashley Payne, Head of Digital Operations , Debenhams
Jennifer Roebuck, Multichannel Marketing Director , French Connection
Colin Temple, Managing Director, Schuh

[more…]

Women for Women : AW13 sees a fabulous new addition to the Designers at Debenhams portfolio

by on October 23, 2013

Designers at Debenhams Todd Lynn/EDITION

From www.youtube.com -  AW13 sees a fabulous new addition to the Designers at Debenhams portfolio, as we welcome innovative designer Todd Lynn to the EDITION concept. [more…]