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Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

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