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Publisher’s cross-device audience problems solved – Audience Profiles

by on June 13, 2017

One of the major issues publishers face today is understanding their audience across different devices and showcasing it to agencies and advertisers. However a first-of-its-kind offering promises to solve this problem by measuring people’s cross-device behaviour from a single source.

This method gives publishers an accurate picture of their unduplicated audience across devices, unlike audience measurement solutions originally built to measure media behaviour from a single device or ones that rely on tagging which are no longer relevant in the cross-device age. [more…]

What’s the latest on EdgeRank, Facebook Open Graph initiatives, Sponsored Stories and social plugins?

by on November 12, 2012

Putting Facebook to Work / Strategies for Marketing & Monetization

Following the overwhelming success of the recent June event in San Francisco, AllFacebook Marketing Conference heads to London on 19 November 2012 for an inside look at Facebook innovations and monetization issues impacting today's top digital media and marketing experts. Packed with case studies and real-world perspectives. [more…]

AllFacebook Marketing Conference – fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities

by on September 3, 2012

Rising Media and WebMediaBrands today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.