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“4 ways design can pique consumer interest and maximise ROI”

“4 ways design can pique consumer interest and maximise ROI”

by on August 5, 2016

By John Murphy, Creative Director, Hark Creative

Design has the power to define and shape consumer perceptions. Trust between designers and clients strikes at the heart of all powerful creative, while a measured collaboration between product, packaging and marketing helps ensure a holistic approach to design.

Design tends to be an under-employed asset, but if used correctly it can unlock the true potential of a marketing campaign. In today’s connected landscape it’s an integral part of how we share, relate to and understand products. [more…]

Is your company having trouble achieving its marketing goals?

Is your company having trouble achieving its marketing goals?

by on June 16, 2016

How Branding Experts Can Help You Achieve Marketing Goals?

Is your company having trouble achieving its marketing goals? Have you tried several marketing campaigns with little, or no results? If so, the problem may not be with the type of marketing strategies you are using. Instead, it may be your lack, or incorrect use of your brand messaging. Without a proper brand message, no amount of marketing will help.

The problem is that many companies don't know the first thing about creating a message that resonates with the consumer.

[more…]

A road map of everything that needs to be done before a website sees the light of day – [Exclusive Download]

by on May 30, 2016

To improve your chances of a positive outcome and, ultimately, success, it’s a good idea to have a road map of everything that needs to be done before a website sees the light of day. That’s exactly what you’ll get with this pre-launch checklist for WordPress websites: a step-by-step template that makes sure you don’t forget any crucial steps on the journey to launch.

That way, your site  will be an instant success, with Launch Day a celebration!

Download your list HERE>>>>

[more…]

TfL at WAE’s inaugural boot camp, CX in a Day –  happier, healthier and more relaxed commuters

TfL at WAE’s inaugural boot camp, CX in a Day – happier, healthier and more relaxed commuters

by on May 25, 2016

Moshe Braun, business director at customer experience consultancy WAE writes

The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.

As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.

Latest : Globant acquires WAE to continue advancing in the creation of digital journeys

[more…]

Women for Women : The lowdown on how to create female-appeal

Women for Women : The lowdown on how to create female-appeal

by on May 19, 2016

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference

According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.

[more…]

Now available : 10-Step Website Redesign Checklist … Download now!

Now available : 10-Step Website Redesign Checklist … Download now!

by on April 29, 2016

10-Step Website Redesign Checklist

DOWNLOAD TODAY HERE >>>>>

[more…]

Style Psychology’s Kate Nightingale launches ground-breaking report on the science behind successful retail design

Style Psychology’s Kate Nightingale launches ground-breaking report on the science behind successful retail design

by on April 15, 2016

Kate Nightingale, the leading consumer psychologist, has published her in-depth report on how sensory retail design influences consumer behaviour.

It’s called Sensory Retail Design Report and it’s online now at stylepsychology.co.uk/sensoryretaildesign.

Sensory Retail Design Report explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective.

[more…]

See what the design world will look like this year – Shutterstock’s latest infographic

by on April 9, 2016

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‘A Place for Creation’ ignites creative passions with brand new Members’ Inspiration Hub

‘A Place for Creation’ ignites creative passions with brand new Members’ Inspiration Hub

by on March 30, 2016

A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be.

The site is already an expanding news, media, social and coaching platform with a deep-rooted passion for helping creatives soar – and the brand new Members Hub will house an impressive range of content to help creatives to stay inspired and keep their imaginative minds whirring. [more…]