device planning
It was good to catch up with Catherine Becker, CEO of adconnection recently.
I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.
adconnection has strengthened its digital team, welcoming Digital Performance Director Adam Vittozzi who will be responsible for driving effective digital strategies across all clients.
In his former role, Vittozzi was Senior Manager of Acquisition Strategies at Digital River, where he was responsible for a team of Online Marketing Specialists and supporting digital programs across North and Latin America, Europe and Asia Pacific. His role involved driving Online Acquisition Strategies and assisting in the development of world-class marketing programs, working alongside brands including Kaspersky Lab, Lenovo and Logitech.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
