DFS
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. [more…]
Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB amabassadors – one of whom is swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.
Krow, the agency behind DFS’ ‘Great Brits’ campaign ran a series of tactical digital OOH ads around Adam’s final over the weekend - as he is the first of DFS Team GB Ambassadors to compete (the others are cyclist, Laura Trott and gymnast, Max Whitlock). Good luck messages ran on digital OOH on Sunday afternoon (August 7th) and evening ahead of this morning’s 3am final. ‘Well done’ digital OOH posters are running today. [more…]
Mobile Innovations Award Finalist - Giant iTab
The Mobile Innovation Awards recognise excellence and innovation in the use of mobile for commercial reasons throughout the Europe, Middle East and Africa regions.
Our entry for the best M2M technology was a shopping centre loyalty initiative by solution partners TagPoints, coupled with @TheGiantiTab showcasing their live mobile app on a Giant scale. We eagerly await the results on the 8th July. [more…]
DFS today announced the launch of its new multi-channel platform and websites, www.dfs.co.uk and www.dfs.ie delivered by Salmon.
The new platform offers the leading British furniture retailer’s customers a seamless, integrated journey, taking them all the way from inspiration to purchase, whichever channels and devices they use.