DFS
![[Watch] DFS partners with Aardman for animated Christmas campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/11/DFS-partners-with-Aardman-for-animated-Christmas-campaign-205x137.jpg "[Watch] DFS partners with Aardman for animated Christmas campaign")
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. [more…]
Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB amabassadors – one of whom is swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.
Krow, the agency behind DFS’ ‘Great Brits’ campaign ran a series of tactical digital OOH ads around Adam’s final over the weekend - as he is the first of DFS Team GB Ambassadors to compete (the others are cyclist, Laura Trott and gymnast, Max Whitlock). Good luck messages ran on digital OOH on Sunday afternoon (August 7th) and evening ahead of this morning’s 3am final. ‘Well done’ digital OOH posters are running today. [more…]
Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:
- 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
- Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
- How marketers can tap into the above, citing specific brand examples
Mobile Innovations Award Finalist - Giant iTab
The Mobile Innovation Awards recognise excellence and innovation in the use of mobile for commercial reasons throughout the Europe, Middle East and Africa regions.
Our entry for the best M2M technology was a shopping centre loyalty initiative by solution partners TagPoints, coupled with @TheGiantiTab showcasing their live mobile app on a Giant scale. We eagerly await the results on the 8th July. [more…]
The Event Technology Awards has launched a new award and Touch 2 View: William Hill Epsom Derby – The Giant iTab has been shortlisted Best New Event Tech
After a successful trial with DFS, Touch2view are now rolling out their latest Giant iTab www.giantitab.com solution to DFS stores across the UK, providing sophisticated selling tools for their staff and customers to use within their range of stores.
The Giant iTab uses current tablet and smart phone design - on a Giant scale - to present websites, portfolios, apps, blogs, tweets and even on-line sales - in digital, in store. [more…]
DFS today announced the launch of its new multi-channel platform and websites, www.dfs.co.uk and www.dfs.ie delivered by Salmon.
The new platform offers the leading British furniture retailer’s customers a seamless, integrated journey, taking them all the way from inspiration to purchase, whichever channels and devices they use.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
