TheMarketingblog

DHL

PR : “One of the best guerrilla marketing stunts I’ve seen in a long time” / Now DHL disowns it

Latest – DHL Disowns Viral Marketing Prank This week delivery firm DHL dispatched parcels printed with temperature activated ink, tricking rival delivery firms into a stunt that highlighted DHL’s rival offering.  DHL hired UPS and TNT to deliver large black

PR : “One of the best guerrilla marketing stunts I’ve seen in a long time” / Now DHL disowns it Read More »