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New FEDMA co-Chairs call for marketers to be responsible to society

New FEDMA co-Chairs call for marketers to be responsible to society

by on June 14, 2017

FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team

Acxiom’s Dr Sachiko Scheuing remains as co-Chair,   joined by Chris Combemale from the DMA in the UK

Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European Privacy Officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing.

Combemale replaces Diana Janssen, Director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change for the industry, with a focus on data privacy and key consumer issues that are affecting the marketing discipline.

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