Digital advertising
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
The competitors have similar products to offer, which means that you need to go the extra mile to entice customers enough to choose you.
A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.
Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.
The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –
https://inhouse.bannerflow.com/state-of-inhousing-report-2019/
Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.
The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.
It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.
Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]
Today marks the 1-year anniversary of the seminal speech by P&G's Mark Pritchard on cleaning up digital advertising, so its appropriate it's the day the two leading cross-industry standards bodies in the UK & US announce they're aligning many of their key initiatives to create a consistent approach to tackling fraud and brand safety across the pond.
New three stage partnership to provide a consistent approach for brand advertisers
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. [more…]
Mobile drives digital ad spend past £10 billion threshold
- 17.3pc rise is highest annual growth rate for 9 years
- Mobile driving almost entire growth, up 51pc
- Mobile video the fastest growing ad format, up 103pc
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.
The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.
It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]
Latest ... LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.
The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]
VCCP Media has today announced the appointment of Sam Fenton-Elstone in the newly created role of Chief Digital Officer overseeing the digital team and it's integration into the full media agency and partnership.
Fenton-Elstone honed his skills at digital marketing agency iCrossing, where he rose to the ranks from Paid Search Analyst to Chief Media Officer. During his nine years at the agency he defined best-in-class media offerings for clients including EDF Energy, L’Oreal and Apple.
Main picture .. ShiftForward’s CEO, Paulo Cunha,
AudienceScience, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.
This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
