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Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

by on September 15, 2016

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.

Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.

To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.

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AudienceScience expands cross-device capabilities through Screen6 partnership

AudienceScience expands cross-device capabilities through Screen6 partnership

by on September 8, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.

The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.

Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.

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ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced

by on November 20, 2015

Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography.

RadiumOne's technology enables an additional layer of audience to be included - those likely to be interested in the ad based on the content they share or engage with online.

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

by on February 18, 2015

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.

Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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AudienceScience Announces Expansion In India With New Office Space To Support Growth

AudienceScience Announces Expansion In India With New Office Space To Support Growth

by on September 15, 2014

15 September 2014 - AudienceScience® is expanding its investment in the Indian subcontinent, as it announces its relocation to new office space in Pune, India, [more…]

Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel

by on August 6, 2014

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A 97% increase in conversion rates of Western Union’s online banner advertising / Affectv

by on July 4, 2014

SignalAd improves Western Union’s online advertising effectiveness by 97%

Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds. [more…]

Affectv secures £2M funding from Octopus to secure pole position in the fast-growing audience technology market

by on July 23, 2013

Affectv technology looks set to transform digital advertising market. Significant growth potential as advertising spend continues to shift towards solutions that optimise targeted campaigns

Octopus today announced that it has made a £2 million investment into Affectv, the UK's leading audience technology company that is transforming the way advertisers approach targeted online media campaigns. The funding from Octopus will be used to support the continued growth of the company as it looks to develop its products and expand its sales and technology teams. [more…]

Movers & Groovers / Arthur Tindsley joins Microsoft Advertising

by on June 16, 2013

Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...

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Sam Kayum, former SmartClip UK Chief, joins as WeSEE as Chief Commercial Officer

by on April 12, 2013

WeSEE.com today announces the hire of Sam Kayum as Chief Commercial Officer, a capacity in which he will lead the company’s continued commercial push in to the online advertising and video market.

Kayum’s remit will include growing the commercial side of the business to include key partnerships with media agencies, networks and exchanges, as well as video content owners.

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