Digital advertising
Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.
Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.
To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.
AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.
The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.
Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.
Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography.
RadiumOne's technology enables an additional layer of audience to be included - those likely to be interested in the ad based on the content they share or engage with online.
Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics
Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.
Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.
15 September 2014 - AudienceScience® is expanding its investment in the Indian subcontinent, as it announces its relocation to new office space in Pune, India, [more…]
SignalAd improves Western Union’s online advertising effectiveness by 97%
Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds. [more…]
Affectv technology looks set to transform digital advertising market. Significant growth potential as advertising spend continues to shift towards solutions that optimise targeted campaigns
Octopus today announced that it has made a £2 million investment into Affectv, the UK's leading audience technology company that is transforming the way advertisers approach targeted online media campaigns. The funding from Octopus will be used to support the continued growth of the company as it looks to develop its products and expand its sales and technology teams. [more…]
Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...
WeSEE.com today announces the hire of Sam Kayum as Chief Commercial Officer, a capacity in which he will lead the company’s continued commercial push in to the online advertising and video market.
Kayum’s remit will include growing the commercial side of the business to include key partnerships with media agencies, networks and exchanges, as well as video content owners.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.