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This Christmas surprise someone with a message in a Coca-Cola bottle

This Christmas surprise someone with a message in a Coca-Cola bottle

by on December 12, 2016

Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.

Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]

DARE creates first Enterprise Rent-A-Car ad in two years

DARE creates first Enterprise Rent-A-Car ad in two years

by on August 10, 2016

Enterprise Rent-A-Car’s Brad and Dave return with the next phase of the car hire company’s humorous ‘UK car hire with US customer service’ ads, created by digital agency DARE.

The activity forms part of a two-phased campaign to drive awareness around Enterprise Rent-A-Car’s key brand messages. The first tranche of ads will focus on its range of vehicles, pushing the message that no matter what you’re doing at the weekend, Enterprise Rent-A-Car has the vehicle for you.

A second phase will launch in January to drive interest in the rental car company’s global network during the peak holiday booking time.


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


How to find a digital agency for your company’s new digital project / The Digital Agency Expert network

by on December 8, 2012

How To Pick a Digital Agency - Raka

So, you’ve been tasked with finding a digital agency for your company’s new digital project – maybe a website, online application, mobile application, or social media campaign. Feeling overwhelmed? Take a deep breath. We’re going to help you get started.

The Digital Agency Expert network can help you find the right agency/supplier for your business quickly and confidently. Are you trying to find the perfect digital partner out of the 22,000 service suppliers in the UK?  [more…]

Cheil UK adds Richard Hale to top-level line up

by on July 31, 2012

Cheil UK continues to boost its top team with the appointment of Richard Hale as its first digital creative director.

Hale, previously digital creative director at Fallon joins a top-flight senior line-up. Recent senior hirings at Cheil include:  head of innovation Daniele Fiandaca, ex-CEO, Profero and co-founder of Creative Social; executive creative director Logan Wilmont, formerly chief idea architect at People, Ideas & Culture, and executive creative director at Kershenbuam and Bond NY; and director of shopper marketing Peter Martin, former MD of Arc.


Big:Group announces stake in Tiger Pistol

by on May 22, 2012

Nick Scott, CEO of creative digital design and marketing agency big:group, has announced an equity interest in Australia headquartered social media and marketing company Tiger Pistol Pty Ltd.

Nigel Egerton-King, COO at big:group, has joined the Tiger Pistol Board as a non-executive Director.

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