digital channels
Yaron Morgenstern, CEO at Glassbox
Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.
Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.
New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook
London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.
The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.
Mark Jones writes ... Great feature in The Times today on 'The Future of Retail' from Raconteur Media.
'Innovate or Die' the opening piece says. I couldn't agree more.
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It’s not been a great start to 2013 for the high street. Blockbuster has followed Jessops and HMV into administration as more of the consumer goods goliaths fall by the wayside. It doesn’t appear as if the litany of failure will end there as there are doubtless other struggling stores preparing to pull down the shutters for the last time.
Yet all is not lost; shoppers will continue to shop. With such a mixed economic picture that mixes dreadful productivity stats with strong Christmas sales figures in some quarters at least, the key to success seems simple: turn more browsers into buyers by making the most of your in-store, online and mobile offerings. So how can retailers combine these channels to boost the bottom line?
Scott Logie, Strategic Marketing Director, St Ives Group [more…]
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
