TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

digital channels

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

Yaron Morgenstern, CEO at Glassbox Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending […]

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019 Read More »

Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer

Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers Read More »

“Reports on the death of the High Street have been greatly exaggerated” / Mark Jones

Mark Jones writes … Great feature in The Times today on ‘The Future of Retail’ from Raconteur Media. ‘Innovate or Die’ the opening piece says. I couldn’t agree more. Reports on the death of the High Street have been greatly

“Reports on the death of the High Street have been greatly exaggerated” / Mark Jones Read More »

Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital

43 Digital http://www.43digital.com/ provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of  43 Digital’s videos.

Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital Read More »

Exclusive comment from Scott Logie : How can I turn my browsers into buyers by harnessing multi-channel media?

It’s not been a great start to 2013 for the high street. Blockbuster has followed Jessops and HMV into administration as more of the consumer goods goliaths fall by the wayside. It doesn’t appear as if the litany of failure

Exclusive comment from Scott Logie : How can I turn my browsers into buyers by harnessing multi-channel media? Read More »