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A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

Poor web performance damages 68 per cent of customer relationships

by on April 11, 2017

New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.

The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.

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Special 15 % discount code / AdMonsters Screens 2013 / 22 November 2013

by on October 9, 2013

AdMonsters Screens 2013

AdMonsters Screens Date: 22 November 2013 Location: etc Venues, 200 Aldersgate … http://www.admonstersscreens.co.uk

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save. Register now!  

Monetise the Multi-Screen Future

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Conversion Conference / Turn more clicks into customers – Join us in London 23-24 October

by on September 16, 2013

Rising Media producers of the Conversion Conference, today announced details of this year’s London event, which takes place on 23-24 October. Please see full details on our website www.conversionconference.co.uk

The global conference is dedicated to helping digital marketers achieve maximum ROI from their online campaigns.  Internationally renowned experts will explain how to improve sales and dramatically increase conversion rates.

Conversion Conference will kick off with a keynote presentation delivered by Susan Weinschenk, also known by the moniker “The Brain Lady”. Susan will discuss “The 7 Drivers to Motivation”. In this talk she will outline what the 7 drivers of motivation are, the research behind them, and how they could be applied to get people to carry out an action that results in the positive outcome required.
See www.risingmedia.com [more…]

Events : AdMonsters Screens / TheMarketingblog 15 % deep discount code is MARKETINGBLOG13

by on August 21, 2013

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Events / Special 15 % discount code / AdMonsters Screens 2013 / 22 November 2013

by on July 4, 2013

Events - AdMonsters Screens 2013

AdMonsters Screens Date: 22 November 2013 Location: etc Venues, 200 Aldersgate ... http://www.admonstersscreens.co.uk

Special -  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save. Register now! AdMonsters Screens caters to media leaders, mobile/tablet experts, digital marketers and innovators and those that are already trading in in the currencies of multi-platform and multi-screen.

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Omnichannel marketing – So much more than just mobile / Katharine Hulls, Celebrus

by on May 29, 2013

With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and engagement through all available channels – seems like an impossible dream for most.

Organisations, however, cannot afford to avoid this new reality. Customers are increasingly interacting with brands in multiple different ways, via multiple devices and channels - and they expect brands to deal with this new behaviour. While failing to attain a clear picture will risk disenfranchising customers, getting it right will enable organisations to tailor each interaction based on customer expectations and behaviour and increase conversion rates across every platform.

Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.

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Rocket Fuel (based in the UK, DACH and Benelux in Europe) has jumped to number four on Forbes’ list of the most promising companies in 2013

by on February 8, 2013

Rocket Fuel Inc., the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that it has been awarded #4 on Forbes Magazine’s America’s Most Promising Companies list .

From thousands of applicants across dozens of sectors, Rocket Fuel was named the fourth most promising company in the United States.

Based on strong demand for its programmatic media-buying technology, Rocket Fuel attained record revenue of $107 million and more than doubled headcount to nearly 300 employees in 2012.

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Special mobile coupon offer to FMCG companies in the UK from Shopitize

by on September 26, 2012

Free - a limited mobile coupon offer to FMCG companies in the UK from Shopitize

The team at Shopitize talked to us about their new special offer - Trial of online printed coupons into mobile coupons for free for FMCG companies.

They said  ..  As you may or may not be aware, a new, extremely simple way for consumers to save money is about to come to the smartphone. Thanks to Shopitize, it’s the start of the real mobile shopping revolution and we’d like you to get involved.

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