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The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

More articles on emails ...


4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 31, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.


B2B Marketers : “The absolutely vital survival-kit tools for measuring digital marketing success”

by on April 29, 2015

Five Essential Digital Metrics

Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? We’ve outlined our favourite five across all channels; considering web, email, social media and more. [more…]

Events : On the Edge Digital Conferences – Birmingham, September 19th, London, October 1st, Dubai, October 23rd

by on August 8, 2013

Jane writes  .. After the success of our conferences earlier this year, we still have three more to go!    These conferences have been devised to leave you with the knowledge and tools necessary to develop an effective digital marketing strategy, with topics including; SEO, PPC, Content Marketing, Social Media, Mobile, Analytic, Behavioural Economics and Email Marketing. Tickets from only £95!

Find out more and book your ticket today:
Birmingham - September 19th
London - October 1st
Dubai - October 23rd [more…]

Philadelphia with Cadbury teams with Shopitize to gain deep insight into shopping habits

by on March 12, 2013

Mobile shopping innovator Shopitize ( today announces that Philadelphia with Cadbury has become the latest brand to trial its unique brand-to-consumer cashback mobile couponing service to offer exclusive grocery deals on its brands direct to its consumers.

The principal goal of Philadelphia with Cadbury teaming with Shopitize is to get deep insight into the shopping habits of savvy shoppers using the Shopitize app-based service and to develop a forward digital marketing strategy as a result. [more…]

On The Edge Digital – 25th September – Paintworks, Bristol

by on August 28, 2012

On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make maximum use of your time.  We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy. [more…]