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Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

by on December 8, 2016

Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.

Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining highly successful, long term relationships with the agency’s growing client base. The role will see him responsible for developing the agency’s ‘Digital Success Framework’ for key client accounts and enhancing the value-focused business partnerships already in place. [more…]

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.

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Gartner Survey reveals marketing budgets increased for third consecutive year

Gartner Survey reveals marketing budgets increased for third consecutive year

by on November 9, 2016

Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per cent of marketing leaders surveyed expect their budgets will increase further in 2017.

However, 14 per cent of marketers say they are bracing for budget cuts, up from 3 per cent just two years ago. [more…]

Research : Web analytics tools undervaluing Facebook’s ROI?

by on October 28, 2016

Latest ... Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report.

The report finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in lost attributable revenue.

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Ingenta Audience enables advertisers to find and reach their audience at their most receptive

Ingenta Audience enables advertisers to find and reach their audience at their most receptive

by on October 20, 2016

Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time”, as never before.

The more publishers know about their audiences, the more enhanced the experience for their visitors, and the better placed they are to deliver a well-defined, engaged audience to their advertisers. When you know how audience profiles change from page-to-page, and how audiences move through the site, you can personalise content for the readers, thus improving relevance. The greater the relevance, the greater the engagement – in both editorial and advertising.

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London digital marketing agency Digitalhound wins online shopping contract

by on October 11, 2016

LONDON digital marketing agency Digitalhound has been instructed to handle the marketing for Czech retailer Alza.cz’s British and German websites.

The full services agency will help develop and grow the online presence of Alza.co.uk and Alza.de over the coming months. Once established, it is hoped the websites will take on Amazon and Curry’s in the UK and Media Markt in Germany.

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

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“Why brands need to rethink what matters to new mums”  … Ellie Gauci, PSONA

“Why brands need to rethink what matters to new mums” … Ellie Gauci, PSONA

by on September 9, 2016

Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies.

Brands targeting the new mums category are often guilty of seeing motherhood through rose-tinted spectacles, and therefore alienating their audience. On the flip side, in trying to empathise with new mums, they can also tread a step too far. Take the Mumsnet backlash to SMA’s ‘You’re Doing Great’ ad, for instance. Angry parents took to the online forum to vent their frustration about a brand that had failed to accurately represent their experiences.

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A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

by on September 1, 2016

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.

The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

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