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Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer

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New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

SHOPPERS STILL LOVE M&S – BUT IT’S DO OR DIE FOR CLOTHING New research shows that, no matter how iffy its financial results, Brits don’t want to see Marks & Spencer fail. Eight out ten (81%) say they want it

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Climb Online to share secret to digital success in new e-learning experience

Climb Online, the digital marketing agency founded by Apprentice Winner, Mark Wright (pictured)  is set to educate the masses through the creation of its very own digital advertising course, developed in partnership with one of the UK’s leading ed-tech companies,

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Faecbook’s new branded content policy spells new age in digital marketing

Facebook last week announced a host of changes to its branded content policies signalling new opportunities for brands and rights holders according to Repucom, the trusted advisor in sports and entertainment intelligence. The new policy allows content such as videos

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61% of UK marketers say programmatic ads provide greater ROI than traditional media

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61%

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What the new EU data laws mean for multi-unit retailers : Chris Scarre and James Johnston

Chris Scarre and James Johnston write … With the agreed reform set to arrive in the spring, what exactly will new EU data protection legislation mean for your marketing department? This spring, new EU data protection legislation is set to be passed

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