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Chuffed – Just earned a gold badge in #Digital Marketing

by on November 21, 2013

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Four easy tips for getting more marketing mileage from your site search solution – Marcus Law, SLI Systems

by on October 18, 2013

By Marcus Law, Marketing Manager EMEA SLI-Systems

Search has become such an automatic part of our online experience, it’s no surprise how often we rely on search engines and site search to get through the day. Google handles about 100 billion searches every month, so every one of us Google users is likely responsible for at least a couple dozen of them daily.

Site search has become a must-have element for online businesses of any size. Without the ability to quickly search your site for content or products, impatient online visitors will leave abruptly and may never return.

For more information about SLI Systems, visit www.sli-systems.co.uk [more…]

Social Media Analytics / “ad:tech London can improve its knowledge about its audience interests and characteristics” / Martín Enriquez, CEO and Cofounder at Socialmetrix

by on September 7, 2013

Socialmetrix—The Official Social Media Analytics Platform for ad:tech London | Socialmetrix    www.socialmetrix.com

From socialmetrix.com - Socialmetrix and ad:tech London announced today they have partnered to use Socialmetrix Echo technology to extract and analyze ad:tech’s London social media data. www.ad-tech.com

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All about the 7 phases of customer life cycle marketing / Business Consort

by on July 15, 2013

What are the 7 phases of customer life cycle marketing? What do they mean to my business? The 7 Phases of Customer Life Cycle Marketing 1.) Phase One - Attract - This relates to attracting visitors...

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Events : Download your free 2013 – Diploma in Digital Marketing Syllabus / Business Consort

by on May 28, 2013

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Events : The ad:tech London website will re-launch with special announcements about this year’s show

by on May 7, 2013

In just a few weeks the ad:tech London website will re-launch to coincide with some very special announcements about this year’s show including:

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IKEA turns weather forecaster and al fresco party planner / LIDA

by on May 3, 2013

- LIDA supports IKEA ‘Make more of your garden’ initiative with clever personalised campaign –

With the hottest months looming, there's never been a better time to make use of the garden we take for granted. So IKEA are turning forecaster and outdoor event planner, with the help of direct and digital marketing specialist, LIDA, to help customers make more of their gardens.

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Digital marketing : 5 common social media mistakes brands make

by on March 16, 2013

Digital marketing has come a long way in the last few years, evolving from a nice addition to your marketing strategy to a necessity for most businesses.

Thankfully, most small- and medium-size businesses (SMEs) avoid creating a social media presence just for the sake of being online, but there are other traps they fall into instead. Here are the most common problems. [more…]

Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

by on November 10, 2012

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.

The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".

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Larchwood Food is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil

by on October 23, 2012

Larchwood Foods, the company behind the Mr Hugh’s brand, is announcing a significant investment in the sector. With new listings confirmed in Tesco and Asda, the firm is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil and encourage consumers to switch from extra virgin olive oil (which currently represents 22% of the cooking oil market*).

The integrated campaign encompasses PR, digital marketing, social media and advertising and is being implemented by Suffolk based Pier Marketing, following a four way pitch. [more…]