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Rocket Fuel enters Japanese market via strategic alliance with cyber communications inc.

by on October 19, 2012

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu.

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Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around?

by on October 16, 2012


Guest post from Jessica Owens at Face
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Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? [more…]

Applying Plan-Do-Check-Adjust to a lead nurturing campaign

by on October 10, 2012


Posted by John McTigue on Tue, Oct 09, 2012

Plan-Do-Check-Adjust (PDCA) is a classic kaizen, meaning continuous improvement, principle perfectly applicable to digital marketing. Processes within each component of digital marketing can be broken down into individual PDCA loops, worked on by an inbound marketing team and improved on a continuing basis.

Learn more about PDCA, inbound marketing and kaizen in the free eBook, Lean Digital Marketing Want to see PDCA in action? Check out a real client example - go to more:

Want to get noticed?  Disruptive Innovation from theMarketingblog. Tell a story that’s authentic, relevant and gets results. Find out about the '12 articles, case studies, success stories plan' from theMarketingblog. Think BIG - act fast call Will Corry today 01784 434 412 for a chinwag about connecting with your prospects.

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HCL appoints digital marketers Found to support SEO campaign

by on October 8, 2012

HCL, the largest provider of temporary healthcare professionals to the NHS has appointed Found, the award winning digital marketing agency specialising in search engine optimisation (SEO), pay per click (PPC), social and mobile marketing to optimise its online profile.

HCL was formed in 2003 as a staffing agency, and today supplies over 2,000 temporary and permanent doctors, nurses,allied health professionalsqualified social workers and administration and clerical staff to public and private sectors every week. To align with the changing needs of the NHS, HCL has recently restructured, creating an opportunity to increase its presence online.

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Get the reward and recognition your marketing deserves / Marketing Excellence Awards

by on September 20, 2012

Marketing Excellence AwardsWatch the 2011 videoEntry deadline 5 October 2012

-       Get the reward and recognition your marketing deserves   -       Introduction of new digital, social media mobile marketing and Customer experience categorie   -       Glittering awards dinner to take place at Grosvenor House Hotel, London on 6 March 2013 www.cimawards.co.uk

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The top 5 most followed groups on LinkedIn by UK members

by on September 19, 2012

"4 out of 5 British professionals are now LinkedIn members"

Written by / During a recent heralding by LinkedIn that the professional networking site has reached the significant milestone of 10 million UK members, one particular finding resonated:

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180 of the top innovators exhibiting at eCommerce Expo London 2012

by on September 12, 2012

eCommerce Expo London 2012

Replicating the fast changing world of selling online, we've got the hottest topics, features & innovators to ensure you'll leave an ecommerce leader.

 A brand new registration system so you can tailor your experience at the show . You can still access the show for free but to guarantee access to the networking and educational opportunities we recommend you snap up one of our limited enhanced and premium packages!
 We've developed our conference programme to reflect the fast moving world of selling online. What was The Payment & Security Theatre will now be The Payment, Security & Internationalisation Theatre and the Fulfilment, Delivery & Retention has become The Delivery & Customer Loyalty Theatre.

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From braces to its first business suit: Social grows up / Adobe Social

by on September 7, 2012

Adobe have launched Adobe Social.

Watch the video.

Jamie Brighton, product marketing manager, Adobe - said: “Social has changed the way customers are doing business but most marketers are still running their social efforts by intuition, not a strategy. We’re launching Adobe Social as we know ‘social’ is a lot bigger than what happens on social networks – indeed, very few campaigns start and end on social.

We know that brands need to track how behaviour online translates to behaviour offline as this will influence how marketers manage their marketing campaigns and spend.”

More details on the product can be found in the blogs by Brad Rencher, Senior Vice President and General Manager of Digital Marketing at Adobe, From Braces to its First Business Suit: Social Grows up and Lawrence Mark  It’s Time to Demonstrate Business Impact from Social Media.

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Events : Fancy a free cocktail? Come see us @adtech in September

by on August 25, 2012

Got any digital marketing questions you are dying to ask? Want to know if your website is under-performing? Come over for a cocktail and a chat to see how we can help! Join us at ad:tech London 2012 – Stand 252

Return On Digital

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Carrie Bradshaw’s walk-in wardrobe has been used as the inspiration for a new integrated marketing campaign for Sharps Bedrooms

by on August 6, 2012

The wow-factor from Carrie Bradshaw's walk-in wardrobe moment in the Sex and the City film has been used as the inspiration for a new integrated marketing campaign for Sharps Bedrooms.

The theme of the relaunch campaign for the furniture retailer's walk-in wardrobes is 'creating a women’s ultimate dream bedroom’. It features real-life Sharps employee Rachal Dilekci, who introduces the concept and guides shoppers through the planning process.

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