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Digital Media

Using first-party data in your digital marketing strategy

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you […]

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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China,

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Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

Magnetic launches with a new microsite www.magnetic.media Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers. It is supporting

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market. Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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Designed to keep jetsetting deal-makers up to speed with “market-moving news”

The Bloomberg Hub at London City Airport delivers a unique business travel experience, providing timely and relevant news, data and information within a visually-compelling, technology-driven space. It combines Bloomberg’s leading technology, rich content and signature design to create an interactive,

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Movers and Groovers : Top ten of the most exciting people aged under 30 in digital media

Vine star Jerome Jarre, comedian Hannah Hart, photojournalist Mosa’ab Elshamy, fashion video blogger Dina Toki-O and Farea Al-Muslimi, the Yemeni journalist and campaigner whose village suffered a drone strike just days before his testimony before the US senate judiciary committee

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5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.

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