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Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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Zenith world first through machine learning

by on November 10, 2016

Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that [more…]

Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by on March 19, 2015

Magnetic launches with a new microsite www.magnetic.media

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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New research about Digital Media, Content Creation and Corporate Reputation Driving

by on July 18, 2014

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Designed to keep jetsetting deal-makers up to speed with “market-moving news”

by on May 13, 2014

The Bloomberg Hub at London City Airport delivers a unique business travel experience, providing timely and relevant news, data and information within a visually-compelling, technology-driven space. It combines Bloomberg’s leading technology, rich content and signature design to create an interactive, energetic and functional space devised to make the business traveller’s journey more productive, more efficient and more enjoyable.

It is a long-term commitment, giving Bloomberg a living, breathing presence at LCY for the next three years. It is Bloomberg’s biggest brand initiative to date globally. The experience comprises five primary elements, which combine to create the Bloomberg Hub:

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Movers and Groovers : Top ten of the most exciting people aged under 30 in digital media

by on March 18, 2014

Vine star Jerome Jarre, comedian Hannah Hart, photojournalist Mosa'ab Elshamy, fashion video blogger Dina Toki-O and Farea Al-Muslimi, the Yemeni journalist and campaigner whose village suffered a drone strike just days before his testimony before the US senate judiciary committee finish atop our top ten of the most exciting people under 30 in digital media

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5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]

All about Digital Media in B2B, Company Culture, Your Business Telephone

by on December 19, 2012

Engaging Decision Makers with Digital Media in B2B
by Kevin Chase 

Knowing who your target is should determine your digital strategy.

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