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Digital Media

Benn Achilleas, Neoco talks about working with the Champions League, Chelsea and now QPR

Benn Achilleas speaking at Leaders in Sport Benn Achilleas, spoke at the ‘Leaders in Digital Sport’ event about Neoco’s ground breaking work with Chelsea FC. There were conferences for Football, Performance, Sponsorship, Digital Sport and the business of  Horseracing, The summit […]

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“My boyfriend has just told me he is breaking up with me by Facebook”

Simon van Wyk writes What are the hottest three trends in marketing? Mobile, mobile, and mobile. Mary Meeker recently invited us to ‘re-imagine’ virtually everything. The growth of mobile, an ever-more-sophisticated array of smartphone devices and tablets in addition to

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How social media is changing brand building

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact. Digging a little deeper we see that online

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