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Cheil UK takes on Jules Ridley to lead new business

by on October 5, 2012

Cheil UK has appointed Jules Ridley as new business director as part of its ongoing growth strategy.

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Building awareness of the special deals Tesco Club Card holders can get from Tesco Bank

by on September 16, 2012

Tesco Bank is returning to TV with a new ad campaign for its Car Insurance. The ad, developed by Tesco Bank’s agency WDMP, is a 30 second commercial which will be aired across terrestrial and satellite channels.

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Business Brands matter : Welcome to Enterprise from Billington Cartmell

by on August 28, 2012

News from Billington Cartmell : Their B2B agency, Enterprise, have just launched a new website. Check out what they have to say about it!

Part of the Billington Cartmell Group, we’re a unique B2B agency that’s been over 20 years in the making. We’re a multi-award-winning, independent network that reaches 60 countries worldwide.

Business Brands matter

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Cheil UK adds Richard Hale to top-level line up

by on July 31, 2012

Cheil UK continues to boost its top team with the appointment of Richard Hale as its first digital creative director.

Hale, previously digital creative director at Fallon joins a top-flight senior line-up. Recent senior hirings at Cheil include:  head of innovation Daniele Fiandaca, ex-CEO, Profero and co-founder of Creative Social; executive creative director Logan Wilmont, formerly chief idea architect at People, Ideas & Culture, and executive creative director at Kershenbuam and Bond NY; and director of shopper marketing Peter Martin, former MD of Arc.

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You can now bet on the Giant iTab / Touch2View (video)

by on June 22, 2012

Another successful day at the races saw William Hill at ‘The Epsom Derby’ (watch the video) showing off their new betting App using the Giant iTab.

Set-up and configured as a massive 55”Giant iPhone, the latest large format display from Touch2View allowed visitors to use the touchscreen as a natural extension of the iPhone to view up-to-date details of each race for the day, register for a free bet, examine the form and check the latest odds on any race – all on the Big Screen. 

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Case Study : “Direct mail worked well in the Tweethearts campaign from DirectionGroup”

by on May 29, 2012

Trish Harriss, business development director at DirectionGroup writes .. As the media landscape rapidly grows and changes, marketers are having to change the way they communicate with consumers.

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How SA Tourism speaks to all South Africans encouraging them to travel their own country (video)

by on May 27, 2012

The new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng Ad Agency of the Year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.

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New £7.5 million 360⁰ campaign drives consumer interest in Smart TV / Samsung

by on May 23, 2012

Samsung Electronics Co. UK Ltd,  has revealed its new marketing campaign for its 2012 range of Smart TVs. The £7.5 million campaign, which includes TV, Print, PR and Digital, builds on the success of last year’s hugely successful Smart TV campaign that supported Samsung’s most awarded TV range[1] and number one market position for TV overall.

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Mark Osman moves to Eclipse Marketing

by on March 8, 2012

 

 

 

Eclipse Marketing has bolstered its ranks with the appointment of Mark Osman to the position of Director of Commercial Operations.

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INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]