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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

What is the best app for Instagram followers?

What is the best app for Instagram followers?

by on September 6, 2018

Are you looking for the best Apps to get maximum followers on Instagram? Are you tired of loots and fraudulent apps? Don't worry we are here to provide basic information regarding those Instagram apps that are totally free and help you to Buy Instagram Followers UK within a few seconds.

All you need to do is to simply install any of the following 10 apps and wait for the blast of followers. Can't wait to share precious information so let's move on…

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How marketing strategies are influenced by digital tech

How marketing strategies are influenced by digital tech

by on September 5, 2018

Most areas of business have in some way been influenced by digital tech and marketing is no different.

While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.

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Driving digital business transformation for industry leadership : An IT perspective | Quadient

by on August 11, 2018

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5 ways to boost your digital marketing success

5 ways to boost your digital marketing success

by on June 20, 2018

Economic and political landscapes adapt and change over time, and so your marketing strategy should be agile and responsive to cope with evolving scenarios.

What was applicable several years ago may not be best suited to drive your business forward now. In the worst-case scenario, your strategy could even be redundant and irrelevant.

To maintain your business success, you must adapt your marketing strategy to incorporate innovations and changes to public behaviours. Here are five ways to boost your digital marketing success. [more…]

Exclusive : UK Power Networks launches new digital experience

Exclusive : UK Power Networks launches new digital experience

by on April 19, 2018

UK Power Networks @UKPowerNetworks has launched a new digital mobile responsive web application.

The new experience, which was tested with over 250 customers, can be found here. The site was co-designed with a range of customer groups, ensuring that customer feedback was looped into all design iterations. [more…]

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

by on November 22, 2017

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.

Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands.  For more information, visit LiveRamp.co.uk

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Allianz appoints Delete for Digital Strategy & Online Overhaul

Allianz appoints Delete for Digital Strategy & Online Overhaul

by on November 8, 2017

Following a competitive pitch, Allianz UK has appointed digital agency Delete.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]