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By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by on November 14, 2016

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Zenith world first through machine learning

by on November 10, 2016

Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that [more…]

Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

by on October 27, 2016

VCCP Media has today announced the appointment of Sam Fenton-Elstone in the newly created role of Chief Digital Officer overseeing the digital team and it's integration into the full media agency and partnership​.

Fenton-Elstone honed his skills at digital marketing agency iCrossing, where he rose to the ranks from Paid Search Analyst to Chief Media Officer. During his nine years at the agency he defined best-in-class media offerings for clients including EDF Energy, L’Oreal and Apple.

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Ingenta Audience enables advertisers to find and reach their audience at their most receptive

Ingenta Audience enables advertisers to find and reach their audience at their most receptive

by on October 20, 2016

Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time”, as never before.

The more publishers know about their audiences, the more enhanced the experience for their visitors, and the better placed they are to deliver a well-defined, engaged audience to their advertisers. When you know how audience profiles change from page-to-page, and how audiences move through the site, you can personalise content for the readers, thus improving relevance. The greater the relevance, the greater the engagement – in both editorial and advertising.

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Movers and Groovers : Anna Jones, CEO at Hearst UK stepping down to co-found AllBright

Movers and Groovers : Anna Jones, CEO at Hearst UK stepping down to co-found AllBright

by on October 20, 2016

Anna Jones is stepping down as Chief Executive Officer (CEO) in 2017 to co-found AllBright, the ground-breaking funding platform dedicated to sourcing, nurturing and backing the most outstanding female-led companies in the UK. She will also become Executive Chairman of ShareStyle, a digital marketplace for style services.

For further information about AllBright and how it works, click here

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Southampton FC reveals new fan-first digital platform created by Delete

by on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

London digital marketing agency Digitalhound wins online shopping contract

by on October 11, 2016

LONDON digital marketing agency Digitalhound has been instructed to handle the marketing for Czech retailer Alza.cz’s British and German websites.

The full services agency will help develop and grow the online presence of Alza.co.uk and Alza.de over the coming months. Once established, it is hoped the websites will take on Amazon and Curry’s in the UK and Media Markt in Germany.

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Research : UK insurers beat US for digital customer experience

Research : UK insurers beat US for digital customer experience

by on October 7, 2016

Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica.

US performance trails the UK, where insurers answered 54% of questions on digital channels, 80% sent via email and 45% via the web. US insurers could only answer 28% of queries across all digital channels, and 14% of companies failed to respond successfully on either email, social media or chat. While email was the strongest channel for answers in the US, with a 37% success rate, the average time to receive a response was nearly two days (1 day 23 hours 38 minutes). In the UK it was 28 hours 4 minutes.

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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