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Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

by on September 16, 2016


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Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

by on September 15, 2016

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.

Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.

To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.

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Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

by on September 14, 2016

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic [more…]

5 ways brands can use “Great British Bake Off” to increase sales

5 ways brands can use “Great British Bake Off” to increase sales

by on August 25, 2016

Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. [more…]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

by on August 15, 2016

Today, Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive [more…]

DARE creates first Enterprise Rent-A-Car ad in two years

DARE creates first Enterprise Rent-A-Car ad in two years

by on August 10, 2016

Enterprise Rent-A-Car’s Brad and Dave return with the next phase of the car hire company’s humorous ‘UK car hire with US customer service’ ads, created by digital agency DARE.

The activity forms part of a two-phased campaign to drive awareness around Enterprise Rent-A-Car’s key brand messages. The first tranche of ads will focus on its range of vehicles, pushing the message that no matter what you’re doing at the weekend, Enterprise Rent-A-Car has the vehicle for you.

A second phase will launch in January to drive interest in the rental car company’s global network during the peak holiday booking time.

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Olympics coverage plays out across DOOH screens for the first time

Olympics coverage plays out across DOOH screens for the first time

by on August 9, 2016

Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. [more…]

The Cambridge Satchel Company has Customer Retention in the bag

The Cambridge Satchel Company has Customer Retention in the bag

by on August 5, 2016

Fast growing and iconic UK fashion brand, The Cambridge Satchel Company, has prioritised improving customer retention and has selected Sailthru, the leader in Customer Retention Cloudsm for top global retail and media companies, based on the technology’s track record of success for modern and fast-growing retailers.

Founded in 2008 by Julie Deane as a way to fund her children’s school fees, The Cambridge Satchel Company quickly gained a cult internet following amongst fashion bloggers, becoming a ‘must have’ fashion accessory of many A-list celebrities, including the likes of Taylor Swift. In 2012, the company shot to fame after being featured in a Google Chrome advert and has gone on to open stores in its hometown of Cambridge, Glasgow, London’s Covent Garden and Shorts Garden, as well as beginning distribution to the USA and China. [more…]

Daring adverts draw audiences into The Lion’s Den

Daring adverts draw audiences into The Lion’s Den

by on August 5, 2016

An award winning advertising company has lifted the curtain of secrecy to reveal that they are behind a show-stopping national advertising campaign which has created [more…]

FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

by on August 1, 2016

Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert.

#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine. www.haironpoint.co.uk

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