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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic. According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme […]

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Kantar & IAB: digital ads raise brand awareness by 12%

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.  In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results

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