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4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 31, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

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Online business : Simplifying your checkout process

Online business : Simplifying your checkout process

by on October 9, 2018

 

Of all the things you can do when you start your online business, whether your goal is to open a furniture store, sell electronics, ebooks or cosmetics, simplifying your checkout process is one of the most important.

Eliminating as many steps as possible for the customer between making the purchase decision and paying for the item offers a number of benefits for your business.

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Driving digital business transformation for industry leadership : An IT perspective | Quadient

by on August 11, 2018

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Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 

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“Industry-first pricing model for video ads launched” – Exponential

by on April 3, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential to help advertisers and publishers to make it easier to buy and sell video advertising.

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Industry-first pricing model for video ads launched by Exponential

by on April 1, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential @exponentialinc to help advertisers and publishers to make it easier to buy and sell video advertising.

Called CPME, it is a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models.

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Traditional marketing more influential than digital advertising and social media / Steria

by on January 11, 2013

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions.

The research, conducted by YouGov, revealed the limited influence of paid-for digital advertising compared to traditional forms of marketing.  In-store advertising was cited as an influence on purchasing decisions by 28% of respondents, while newspaper and magazine adverts were identified by 27%. In comparison, 18% were influenced by online advertising, 9% by ads on social networks while the figure for mobile ads was just 7%.

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