#digitalmarketing
If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.
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Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO
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Veteran Silicon Valley Leader to Drive Global Marketing Strategy
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.
2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store. All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace.
Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.
After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice. [more…]