#digitalmarketing
If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.
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Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO -
Veteran Silicon Valley Leader to Drive Global Marketing Strategy
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.
A marketing strategy is an essential tool to make your business successful.
In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.
If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.
Online reputation management must be taken seriously as we post ourselves and our brand all over social media. The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.
A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.
Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.
The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –
https://inhouse.bannerflow.com/state-of-inhousing-report-2019/
2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store. All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace.
Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.
After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice. [more…]
Most areas of business have in some way been influenced by digital tech and marketing is no different.
While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.
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Viewability situation “not really improving”
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
