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UGC / Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” is launched

by on November 17, 2014

Set to be the Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” takes inspiration from the home of the Tennessee whiskey, where each year a 26ft Christmas tree is built using Jack barrels in its hometown Lynchburg.

Inviting consumers to share and celebrate their own unusual traditions, the integrated campaign embraces the story of the brand, bringing it to life across all platforms.

Leading integrated agency Communicator developed the strategy and creative with the multifaceted media strategy developed by UM. The campaign crosses TV, static and digital OOH advertising, digital advertising, partnerships as well as social and eCRM. All channels drive Jack Daniel’s target drinkers and the millennial audience to the online hub

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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by on October 20, 2014

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Inside track : Promoting your online business with Twitter

by on June 3, 2014

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36 rules of social media

by on September 22, 2013

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