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HurdlGram programmatic direct mail set to deliver big returns for brands

HurdlGram programmatic direct mail set to deliver big returns for brands

by on March 31, 2019

Targeted, Cost-Effective and Green Solution Presents New Opportunities for ‘Always On’ Customer Engagement

Direct Mail specialist, Hurdle, has today launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy.


Why GDPR can be a cash cow for financial services brands

Why GDPR can be a cash cow for financial services brands

by on September 12, 2018

Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.

The GDPR – General Data Protection Regulation in full – came into force in May.

The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.

In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.


Combining digital marketing with offline marketing

Combining digital marketing with offline marketing

by on June 22, 2017

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then.

Practically everything we do has some form of online component nowadays, whether that is a connection to the web that makes the experience smoother and enhances it or a completely online version that offers a similar service built in an alternative way.


Print advertising stands head and shoulders above online marketing – How true is that?

Print advertising stands head and shoulders above online marketing – How true is that?

by on June 16, 2016

I was recently at a networking event for professionals. There were over a 1,000 individuals representing a wide range of careers, from architects to lawyers to landscapers.

Just about everyone with whom I spoke asked for, or offered, a business card. On few occasions, I suggested connecting through professional online networks; unfortunately, this was not received warmly.

Before the end of the event, and after speaking with about 10 different professionals, once again I came to appreciate the value of print.


Mistargeted direct mail costs UK companies £1 Billion each year – The Software Bureau

by on January 29, 2016

The Software Bureau launches Lean DM: a new approach to direct mail

New research reveals that mistargeted direct mail is costing UK businesses almost a billion pounds (£965,800,000) each year, comprising £772,800,000 of unrealised revenue and £192,000,000.  production costs.

The findings by leading data quality and hygiene specialist, The Software Bureau, come in the wake of the organisation’s launch of a new approach to direct mail: Lean DM in response to market demand for a way to minimise direct mail wastage.


Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.


Helping Scotland Decide / It’s time to decide with the new voting referendum highlighter!

by on September 2, 2014

Want to grab the attention of the Scottish public whilst out canvassing to see which way they plan to vote?

Well look no further as Promotional Products Week (PPW) has created a ‘referendum voting highlighter’ that will allow the Scottish public to show with ease which way they plan to cast their vote and make political history.


Corpdata Infographic / 77% welcome mail that informs them of special offers

by on November 11, 2013

Connect with your customers - Corpdata

From Connecting with new ones and building relationships, whilst keeping an eye on your ROI is no mean feat.
Check the infographic


Research : Two-thirds of UK marketers believe the use of video cards will increase over next year

by on July 11, 2013

11th July, 2013 – Video marketing technology company Vidioh! recently conducted a survey of UK marketers asking their opinion on video cards.

Almost two thirds (61%) of marketers believe that the use of video cards in marketing will increase over the next 12 months. Just 8% believe it will decrease with the remaining third (31%) believing it will remain the same.


What is the most annoying advertising medium?

by on January 22, 2013

What marketing channel is best at motivating action?

-          New research reveals fascinating insights into consumers’ reactions to advertising media -

-          Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels

-          Banner adverts are the most annoying advertising medium according to 73 per cent of us, promotional products the least annoying

-          Nearly two-fifths (39 per cent) of respondents indicated they are more likely to remember TV advertising because they see it more often, just ahead of promotional products at 35 per cent.

-          94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months

-          Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year