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Identity is the key to Engagement : Russell Loarridge, Managing Director Europe, Janrain

by on January 10, 2014

Identity is the key to Engagement

Social media has been great for brands. The delivery of many to many messaging, using the power of crowd to share and achieve some degree of cohort based segmentation, has changed brand engagement. But is it also good for the consumer?

Consumers are increasingly willing to share personal information in order to receive a better, more relevant experience. But where is that experience? Having Twitter followers and Facebook pages is great – but how many brands are linking Twitter/Facebook shared information to existing customer records or creating a single cross-media profile for their customer to approve and manage?

Customers want a personalised experience and are providing brands with the information required to achieve true one to one marketing on a massive scale. As Russell Loarridge, Managing Director Europe, Janrain insists, social is no longer just about the media; it is about the data. The winners in the next generation of social strategy are already proving that using freely available customer data to achieve true personalisation completely transforms customer engagement.


Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by on November 21, 2013

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.


Emailvision receives industry accolades for growth, innovation and technology

by on September 26, 2012

Emailvision, the leader in marketing automation and customer intelligence, announced today that it has received honours from several prestigious industry organisations.

Accolades from Inc. Magazine, Software Magazine, the Direct Marketing Association, PriceWaterhouseCoopers and Truffle Capital celebrate Emailvision’s exceptional growth and industry-leading technological innovation. Award highlights include: [more…]

Companies, organisations, educational institutes and individuals have until 8th May to apply for grants to support research and education initiatives

by on April 13, 2012

A charity fund aimed at developing the direct marketing industry through supporting education, research and skills development projects is calling for applications for its first round of grants.