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Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

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Movers and Groovers : George P. Johnson appoints new Senior Strategist

Movers and Groovers : George P. Johnson appoints new Senior Strategist

by on February 25, 2019

Experiential marketing agency George P. Johnson (GPJ) today announces the appointment of Matt Box to the role of Senior Strategist.

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TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

How to do a better job with measurement and reporting without the need for significantly more resources … Search Elite

How to do a better job with measurement and reporting without the need for significantly more resources … Search Elite

by on March 27, 2017

David will show you how to do a better job with measurement and reporting without the need for significantly more resources. You’ll learn how to switch to real-time reporting, set up key alerts on traffic and website performance and lots more to help you deal with the dozens of platforms you track, optimize and report on.

See details of David's session and the other Search Elite speakers at www.searchelite.co.uk/programme/

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Eight of the best speakers in search marketing. Eight actionable 40 minute learning sessions. All for less than £300

by on March 23, 2017

Search Elite has gathered together the best minds in digital marketing for a one-day conference, where expert speakers will disclose proven techniques to significantly increase your online business.

Search Elite is highly focused, with straight talking presenters who will cut to the chase and show you exactly how to make more money and improve your online business. For further information ..

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Travel/leisure …. LIDA lands CRM account for P&O Cruises and Cunard

by on August 20, 2015

Agency to transform P&O Cruises and Cunard direct to customer marketing -

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LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.

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F&C Investments urges savvy ISA Investment with Direct Response Campaign

by on March 24, 2014

Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.

F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]

WDMP creates ‘360 Degree Virtual Reality Experience’ to promote Monarch Ski

by on November 21, 2013

Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level.

It uses leading-edge, cross-platform technology to ‘bring’ consumers to the Monarch Mountain, a 360 degree virtual reality guide to the great ski resorts accessible via Monarch’s routes.  The campaign is a core element in Monarch’s strategy to become the ‘go to’ airline for independent (and digital savvy) skiers.

Access the Monarch Mountain: www.monarch.co.uk/mountain [more…]

Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

by on November 10, 2012

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.

The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".

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