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‘Welcome to the Era of Mad Tech’….. comment piece by Marius Smyth, AdRoll

by on January 28, 2016

Exclusive comment piece by Marius Smyth,  Managing Director EMEA of AdRoll

It’s official – media agencies have come a long way from the old-school days of brokering deals energetically over the phone on the agency floor or over long lunches. These days you’re more likely to hear a media buyer shouting ‘can we plug-in to your platform?’ at a tech specialist, as ad-tech firms and agencies work more closely together.

Ad tech has become integral to agencies’ need to future proof, but agencies must continue to adapt their traditional models and fully embrace what technology has to offer, if they are to keep pace with client expectations, according to the buyers, managers, directors and business owners AdRoll surveyed for its report ‘Welcome to the Era of Mad Tech’.


Very useful pointers on how to increase leads from an exhibition

by on October 26, 2015


How to increase sales leads at an exhibition

by on October 26, 2015

Exhibitions and trade shows are really great at attracting individuals who are already interested in what you have to offer.

After all, you attend a trade show based upon its theme and whether or not your company fits that theme.


Here’s a pretty cool video by @Shutterstock tributing the visual styles of modern directors – Wes Anderson, David Fincher, Quentin Tarantino, Alfonso Cuaron, and Terence Malick

by on January 5, 2015

There are few things more important to film directors than visual style.

While story and performance are always given the utmost attention, the look and feel of a film can be just as influential. Visual style gives directors a unique voice that can make their work recognizable without a word being uttered. Watch the video.

And with recognition comes reputation: legendary filmmakers such as Francois Truffaut, Orson Welles, and Alfred Hitchcock had such distinct styles that their names became synonymous with their singular aesthetics.


Online advertising leaders tackle the big issues at AdMonsters OPS 2014 in London

by on April 18, 2014

Rising Media producers of the AdMonsters Ops Conference, have announced details of this year’s London event, which takes place on 29 April at Grand Connaught Rooms, Covent Garden, London.

Please see full details on our website

For those of you who have been part of an AdMonsters' conference in the past, OPS is what you’ve come to expect from AdMonsters: a unique forum focused exclusively on those who live and breathe ad operations. OPS will open up the conversation to everyone in the industry who wants to leverage operations for increased profitability. [more…]