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Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications.
Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life. To find out more visit jaywingintelligence.com
Rakuten Marketing EU kickstarts 2016 with double-digit growth & a wealth of new customers: https://t.co/zgJq7awFIr pic.twitter.com/WknpHKuO78
— Rakuten Marketing UK (@RakutenMKTG_UK) February 12, 2016
Advertisers can now understand the hover rate of their display advertising
With the launch of Hover Rate, advertisers from today will know how many internet users have hovered over but not clicked on their display advertisement, alongside the normal click through data
Insomnis Media is launching this new functionality with its technology partner Phorm, the leading ad-tech company and first party data platform provider. The launch is part of the Insomnis/Phorm approach to continuously developing its platform to offer new products with value for advertisers. [more…]
iStrategy London will be the 16th installment of our global conference series.
When it comes to all things digital, we Brits like to think we’re pretty damn savvy. We spend more time online than any other leading economy bar the US. Smartphone penetration is through the roof.
And which other country can lay claim to having half of its pensioner population active on Facebook? We believe the UK really is one of the most exciting digital destinations in Europe, if not the world, and that London has become a hub for the uber-connected and digitally obsessed – those with a nose for the latest trends in social, mobile, video and online. It’s why you’ll see us back in the nation’s capital for our next European event in November. See you at iStrategy London. It promises to be the best yet.
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If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
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Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.