DMA Research
The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.
Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.
The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.
This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
DMA Talent, part of the Data & Marketing Association, has published new guidance, ‘DMA Talent: Autism Employer Guide’, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first.
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Our research has revealed that eight in ten people are still receiving nuisance calls - and we think it's time directors were personally held to [more…]
Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.
According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.
The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from
The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
