DMA
The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.
The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.
The UK Government’s Coronavirus Business Interruption Loan (CBIL) Scheme was welcomed by many businesses around the UK when it was announced.
The loan scheme is intended to help small- to medium-sized businesses to secure their cash flow during these challenging times, with loans of up to £5 million with 80% guaranteed by the government.
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.
This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.
The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.
Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board
Colin Lloyd, long-standing Chair of the Telephone Preference Service (TPS) Limited, has announced he will step down from his position on 31 December 2019 following the successful win of the TPS tender earlier this year.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The Data & Marketing Association's (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
The Information Commissioner’s Office (ICO) has just announced its intention to issue a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
