DMA
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.
The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.
Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative
World Autism Awareness Week, taking place during the first week of April this year, will inspire people across the UK to take part in activities to raise awareness for autism charities. However, we need to do more in terms of promoting equality across the workforce - this all starts in our awareness and understanding of conditions like autism.
New survey identifies AI & machine learning skills as most important area organisations must address
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.
The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool
There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Ford is the most loved automotive brand
Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research
The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.
Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]
FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team
Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the DMA in the UK
Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European Privacy Officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing.
Combemale replaces Diana Janssen, Director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change for the industry, with a focus on data privacy and key consumer issues that are affecting the marketing discipline.
For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.
The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.
To read more about the DMA's Consumer Email Tracker and this infographic, click here
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Whether you’ve just getting started with affiliate marketing, or you already managed to achieve experience in this industry, keeping focused in the long run will be one of the most challenging tasks.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all.