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DMA Breakthrough Award 2016 shortlist announced

by on November 24, 2016

The three finalists for this year’s DMA Breakthrough Award, sponsored by The Economist, have been revealed.

This year’s shortlist was decided from a field that includes entries from 11 different Universities around the UK, with students studying anything from advertising and marketing to graphic design and psychology.

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DMA Breakthrough Award 2016 shortlist announced

by on November 23, 2016

The three finalists for this year’s DMA Breakthrough Award, sponsored by The Economist, have been revealed. This year’s shortlist was decided from a field that [more…]

Invite to join us for DMA’s #writerscrawl

Invite to join us for DMA’s #writerscrawl

by on November 14, 2016

On Monday (14 November) the DMA will launch the first ever copywriter's festival, taking place over the following four days. The festival is the next [more…]

19 million ‘ghost’ email accounts in the UK

by on November 10, 2016

Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that [more…]

Which? calls for action on nuisance calls – DMA comments

Which? calls for action on nuisance calls – DMA comments

by on August 30, 2016

Our research has revealed that eight in ten people are still receiving nuisance calls - and we think it's time directors were personally held to [more…]

DMA Research … Which group are you? … Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals

DMA Research … Which group are you? … Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals

by on August 15, 2016

Retailers must learn to talk consumers' language. There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.

Engaged customers are better customers. Engaged customers buy more and your marketing will have better traction with them. Engaged customers talk about your brand to their friends, which is the best possible recommendation.

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Digithink wins IDM Student Marketing Competition 2016

by on July 5, 2016

Last night the winner of this year’s IDM Student Marketing Competition was announced at a gala reception in London’s Belgraves Hotel. The Digithink team included [more…]

[Events] … DMA challenges brands to re-connect with consumers on data

by on February 26, 2016

Data is at the heart of the modern economy, but recent press exposés have highlighted how companies are risking significant reputational damage by not taking responsibility for how they handle and source data.

At today’s Data Protection 2016 conference, the DMA will call on brands and marketers to re-connect with consumers to build relationships based on trust, while launching a range of new guidance, measures and training to aid industry professionals in raising their standards.

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See who made the DMA Awards shortlist – Best Use of Email Marketing – Kitcatt Nohr, MBNA, RAPP, Proximity London, LIDA

by on October 18, 2014

The DMA Awards shortlist is out. We take a look this time at Best Use of Email Marketing

It’s exciting, it’s adrenaline-fuelled and it’s almost over. DMA Awards judging week ends today when our head judges pick the Grand Prix winner.

You’ll have to wait until Awards night in December to hear who the winners are but the DMA Awards shortlist is out.

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DMA Research : Desktop continues to trump smartphone in directing online traffic from print

by on June 19, 2014

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.

According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.

The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from

The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]