Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced
Events : Ogilvy London leads DMA Awards 2019 shortlist nominations Read More »
Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most
DMA becomes the Data & Marketing Association Read More »
Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner. The research into the last
Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’ Read More »
Author: Adam Williams, Managing Director of DBS Data I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven marketing and lead generation, which I would like to share
When it comes to data-driven marketing less can sometimes be more … Read More »
Author: Adam Williams, Managing Director of @DBSData DBS Data Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism. Uplifts in response rates in the region
How to improve campaign response rates by 40% using Facebook Read More »
What @dotmailer is showing at #IRX15 http://t.co/c3hSEsp0xj – FIRST REG FREE for the show http://t.co/goUAQ8bLPM pic.twitter.com/zwFlqxRufw — Will Corry (@slievemore) February 27, 2015
Sneak peak of some of what @dotmailer and @PhillipSmithUK are showing at #IRX15 Read More »
