DMA’s Customer Engagement research
by Tim Bond
on March 21, 2019
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
[more…]
by Will Corry
on February 11, 2019
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
[more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
