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The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by on September 23, 2015

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices

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Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

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Case study – Evenbase / Just the job: digital recruitment leader uses CXO to improve personalisation

by on January 21, 2014

Just the job: digital recruitment leader uses CXO to improve personalisation

The rapid proliferation of digital and mobile technology is placing increased pressure on businesses to ensure their customers enjoy targeted and personalised online experiences. Making sure that content is relevant, and being seen by the right people at the right time on the right device has become a key priority across all sectors.

http://www.evenbase.com/

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