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LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

by on December 1, 2016

Latest ...  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.

The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]

“Its small change if it can make an impact on Facebook’s display advertising revenue”

by on March 3, 2013

Facebook Atlas purchase - commentary

Microsoft acquired Atlas as part of its $6.3 billion cash acquisition of aQuantive so it’s  impossible to know how much of that $6 billion value they attributed to Atlas at that time.  Comments on the deal on the sector from Julie Langley, managing director, technology and digital media practice, Results International

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Rocket Fuel (based in the UK, DACH and Benelux in Europe) has jumped to number four on Forbes’ list of the most promising companies in 2013

by on February 8, 2013

Rocket Fuel Inc., the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that it has been awarded #4 on Forbes Magazine’s America’s Most Promising Companies list .

From thousands of applicants across dozens of sectors, Rocket Fuel was named the fourth most promising company in the United States.

Based on strong demand for its programmatic media-buying technology, Rocket Fuel attained record revenue of $107 million and more than doubled headcount to nearly 300 employees in 2012.

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It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand

by on August 14, 2012

Digital is The bigger picture: When will brands catch up?’

It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand.

ad:tech London is launching its first ever Real Time Summit aimed at advertisers, agencies and publishers who need to know more about this rapidly growing sector.

www.ad-techlondon.co.uk

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